According to the Buffer State of Social 2019 report, just 14.5 percent of businesses don’t publish any video content — down from 25 percent in our 2018 survey. More than one-third (36 percent) publish video content monthly, with around one quarter (24 percent) publishing video content weekly.
We’ve been busy filming some videos for our own website and promotion but also for our customers this week. We find that when our customers use video on social media it really does get the best results – impressions and engagements are always higher.
The Buffer report goes on to state that ‘Facebook is the most popular channel for businesses to share video content (81 percent), with YouTube in second (62 percent), and Instagram third (57 percent). LinkedIn is fifth (32 percent), and could be a channel to watch in 2019, with early data showing that videos on LinkedIn are getting shared 20+ times more than any other content.’
How are you using video? have you considered how you might use it on LinkedIn? We can help you figure all of this out and help you produce attention grabbing videos to use across your marketing channels. just drop us a line.