Marketing really has evolved a lot in my career so far. The pace of change is incredible. Sometimes it can be hard to keep up. We’re back with our series on Jargon Busting to help our customers with some of the terms banded around these days.
Influencer Marketing – a decade ago this wasn’t even really a thing. Other than for some big brands using celebrity endorsements. But now, with Social Media it can be a really important part of your digital marketing strategy. It’s not just about celebs, but about getting well known people in your industry talking about you, your business, your brand.
it’s going to depend a lot on what your business is, but it’s relevant in most industries. In a nutshell it’s about someone with a huge and dedicated social media following endorsing your business or product – it works because people trust them.
This is a really useful article https://sproutsocial.com/insights/influencer-marketing/
Have you thought about how you could use it? We can help you build your social media and digital marketing strategy and will include whether Influencer marketing could work for you.