FIRESOULS – Marketing Strategy & Social Media Management
“We engaged with Perks Marketing in 2017 to increase brand awareness of our platform The Social Value Exchange. After working with us to establish our objectives and target audience Kerry launched Twitter and LinkedIn for the brand.
Working with Kerry was very easy, her marketing and business experience was obvious from the start, she gave us advice and tips on other parts of our marketing plan as well as successfully managing our social media. Kerry became an extension of our team logging incoming leads straight into our CRM and being part of weekly calls around marketing planning and strategy.
Kerry’s strategic experience enabled her to translate our required outcomes into tangible marketing campaigns that linked up across our entire marketing plan, not just social media. Our proposition is relatively niche, and Kerry understood what we were looking to achieve and nailed the user persona work which helped influence the rest of the campaigning on Social Media.”
Dan Ebanks
CEO, Firesouls
Outputs of engagement:
- Launched a brand led presence on Twitter and LinkedIn
- Created and established key influencer lists and strategy, target customer user personas, brand values, tone of voice
- Key goals and objectives identified and reported on throughout
- Managed Twitter and LinkedIn
- Advertising campaigns
- Achieved engagement rates substantially above average
- Weekly reporting & review calls
- Devised and managed various campaigns to include unique hashtags
- Generated webinar registrations
- Management of fortnightly newsletter
Firesouls create Digital tools for communities and public sector innovation. Helping Local Government get leaner, data driven and to create Social Value. The Social Value Exchange is an online marketplace where resources are channelled into solving local problems. https://socialvalueexchange.org/
