Discovery process

When working with clients we always like to start with our Discovery, Strategy & Planning workshop. We call it DSP for short.

Starting here helps you define what marketing you want to do and more importantly why.

Many people see marketing as a box-ticking exercise, but this won’t bring long-term results. You need a tailored strategy aligned with your goals so that your marketing effectively contributes to your progress.

Find out more about DSP

Discovery process

When working with clients we always like to start with our Discovery, Strategy & Planning workshop. We call it DSP for short.

Starting here helps you define what marketing you want to do and more importantly why.

Many people see marketing as a box-ticking exercise, but this won’t bring long-term results. You need a tailored strategy aligned with your goals so that your marketing effectively contributes to your progress.

Find out more about DSP

Discovery workshop

This is where we delve deep into your business, spending time going through your goals and what marketing you are currently doing.

We’ll find out what your challenges are, get to know your customers, review your competitors, and conduct a marketing audit of your current activity.

We’ll advise and provide perspective where necessary. And because we want you to love what we’re doing for you, we’ll challenge you if we feel there is a better way to do things.

Of course, the final say is always yours.

Discovery workshops

This is where we delve deep into your business, spending time going through your goals and what marketing you are currently doing.

We’ll find out what your challenges are, get to know your customers, review your competitors, and conduct a marketing audit of your current activity.

We’ll advise and provide perspective where necessary. And because we want you to love what we’re doing for you, we’ll challenge you if we feel there is a better way to do things.

Of course, the final say is always yours.

Presentation of findings

Following the workshop, we will take away the findings from the workshop and present back to you a defined strategy and outline marketing plan – including a high-level content plan for 12 months.

Here’s what you can expect from our DSP output:

• Some quick fixes and priorities to make immediate improvements

• A defined mission and vision

• Ideas on new opportunities in your market

• Your ideal customer personas

• Recommendations on marketing campaigns and the best channels to focus on

• Guidance on your tone of voice

• A 12-month marketing plan of activity with headline content themes

We’ll also advise what resources – time and budget – you will need to deliver the plan.

Presentation of findings

Following the workshop, we will take away the findings from the workshop and present back to you a defined strategy and outline marketing plan – including a high-level content plan for 12 months.

Here’s what you can expect from our DSP output:

• Some quick fixes and priorities to make immediate improvements

• A defined mission and vision

• Ideas on new opportunities in your market

• Your ideal customer personas

• Recommendations on marketing campaigns and the best channels to focus on

• Guidance on your tone of voice

• A 12-month marketing plan of activity with headline content themes

We’ll also advise what resources – time and budget – you will need to deliver the plan.

Implementation

We can offer you a range of ongoing management services.

Typically, we make recommendations following the Discovery, Strategy & Planning workshop.

We would give indications through the DSP phase of what this could look like and will present a range of options and recommendations to your team at the end of the presentation.

Implementation

We can offer you a range of ongoing management services.

Typically, we make recommendations following the Discovery, Strategy & Planning workshop.

We would give indications through the DSP phase of what this could look like and will present a range of options and recommendations to your team at the end of the presentation.

Your marketing team

We offer a fully outsourced marketing team option offering you a blend of services each month based on pre-agreed and signed-off plans.

This gives you a blend of skill sets without hiring many different people and an experienced marketing director to pull it all together.

We will act as an extension of your marketing team or completely become it. Working alongside your leadership team we’ll support you to deliver marketing campaigns with confidence.

What is delivered can be tweaked each quarter to ensure it continues to work for the business. We are happy to work with existing complementary agencies where you have established relationships and become the centralised communication point for these partners.

Your marketing team

We offer a fully outsourced marketing team option offering you a blend of services each month based on pre-agreed and signed-off plans.

This gives you a blend of skill sets without hiring many different people and an experienced marketing director to pull it all together.

We will act as an extension of your marketing team or completely become it. Working alongside your leadership team we’ll support you to deliver marketing campaigns with confidence.

What is delivered can be tweaked each quarter to ensure it continues to work for the business. We are happy to work with existing complementary agencies where you have established relationships and become the centralised communication point for these partners.